Fashion influencer marketing questions

Every fashion creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.

We start with creators whose followers are your kind of buyer: people who would really want your product and can afford it. Then we check how many times brands have come back to sponsor each one again, across 4,289 sponsored fashion videos in our data, and how old the accounts leaving comments are, to spot real fans instead of bought, fake followers. We also look at how many people ask real questions in the comments, like where a dress is from or how a shoe fits.

In our data, 1,333 brands have sponsored fashion creators on YouTube. Quince leads with 202 sponsored videos, then LILYSILK with 81, Walmart with 67 and Fabrique with 63. Our brands page ranks the top 50 and shows how many creators each brand paid.

The ones brands book again and again, and some are small channels. A N N A R E I D has 170 sponsored videos and Gretchen Geraghty has 96, while Tasha St James has 73 with 24,300 subscribers. Our influencers page ranks the top 50 and names the brands that paid each one.

Three things: the fashion creators whose followers are your kind of buyer, which creators your competitors keep coming back to, and how the creators you already pay or gift compare. Book a call and we'll send you over all the info before we meet. Then we'll review them together.

It's usually one of a few fixable things: the wrong audience (a right-looking creator with mismatched followers), a single one-off post instead of a sustained presence, no real tracking so any wins were invisible, or a salesy integration that got skipped. A box sent without a code or a link can't show you what it sold. We can't promise a number up front, so we start with a defined pilot and scale only the creators who hit your cost-per-sale.

Yes. We send the creator your product, make sure they like it, and then have them promote it. If we skip that, it can feel fake, and fans notice. Each box goes to a creator we've already matched to your buyer, with a code of their own, so you can see which boxes sold.

Yes, that's exactly where we add the most value. In our data there's Petite Dressing for petite styling, with 36 sponsored videos, Ziba Style for fashion over 40, with 37, and The Watch Bros for watches, with 29. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.

No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot at sales, like creators whose followers are your kind of buyer, and creators other fashion brands have booked again and again.

Yes, exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week. Tighter exclusivity usually costs a little more, and we'll quote it clearly.

We use coupon codes and tracking links, and we follow every sale through them. After we talk, we'll figure out what fits your profit, meaning what discount and what commission make sense. We would never set up something that puts your money at risk. If you use Shopify, we plug right in.

Yes, we can run ads from creators' own accounts too. We usually start with normal posts to see which creators click with your brand, because some creators do great for one brand but not another when the audience isn't a match. So we always test first. Then we get the rights to run ads from their accounts, starting with the try-ons that sold best.