For CMOs and heads of marketing at fashion brands that already pay creators or send PR boxes
Fashion influencer agency Use influencers more effectively and scale your influencer program, for clothing, shoe and jewelry brands
We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.
A free audit of the fashion creators who could sell your line
You see which fashion creators should be showing your clothes, shoes, jewelry or bags on camera, and which ones already do it for the brands you compete with.
Fashion creators your buyer watches
Creators whose followers are your kind of buyer, whether you sell dresses, knitwear, sneakers, fine jewelry or handbags.
The creators rival brands go back to
For each brand you compete with, the creators it sponsors and how many times it went back to the same one, the way Quince booked Miss Louie for 14 sponsored videos.
How your current creators measure up
If you already pay or gift creators, how often other fashion brands have booked each of them again.
| Brand, and the creator it booked most | The creator it booked most | Sponsored videos with them |
|---|---|---|
| SHEINTasha St James | Tasha St James | 18 |
| QuinceMiss Louie | Miss Louie | 14 |
| ThredUpMia Maples | Mia Maples | 14 |
- 1
Choose a slot
Pick any open time on the calendar and tell us, in short, what outcome you'd like to achieve.
- 2
Read it before we talk
The audit lands before the call, with each fashion creator named and the brands that already pay them.
- 3
Pick your first creators together
On the call we go through each creator with you and agree which ones to test first with your product.
We're small, so no sales team. You'll talk to Alice or Dennis.
This audit comes from Influencer Advisory, our influencer marketing agency.
The kinds of fashion brands we work with
Clothing, shoe, jewelry, handbag, watch and eyewear brands that already pay or gift creators. We work with whoever runs marketing there, usually a CMO, a head of marketing or the founder. The brands named under each kind sponsor fashion creators in our data.
Clothing and apparel
Dresses, silk, cashmere, knitwear, basics and shapewear
For example
Quince
LILYSILK
SHEIN- Halara
- SKIMS
- Uniqlo
Shoes and sneakers
Flats, sneakers, socks and sneaker marketplaces
For example
VIVAIA- Adidas
Bombas
POIZON
Ana Luisa
Monica Vinader
Songmont
Nordgreen
Warby ParkerFashion influencer integrations
Trend roundups, thrift hauls, a swim haul, an outfit challenge and a fashion week roast, with the most watched first. Each picture is a frame from the part of the video where the brand's piece is on screen.
-
Thrifted outfitMia Maples for ThredUp
Thrifted dresses and jackets, with what each cost new and on ThredUp. 3,578,208 views
-
ThredUp boxMina Le for ThredUp
A ThredUp haul unboxed, then styled piece by piece. 1,637,335 views
-
WatchA N N A R E I D for Nordgreen
A chain-strap watch worn two ways on the wrist. 465,052 views
-
SwimsuitAudrey Bradford for Cupshe
A floral one-piece swimsuit, shown full length. 268,684 views
-
Quilted handbagFreddy My Love for Farfetch
A white quilted designer bag held up in her wardrobe. 263,778 views
-
SocksJames Leung for Bombas
Three pairs of socks shown on the feet. 247,770 views
-
Crossbody bagHauteLeMode for Songmont
A bag tried on at the brand's own pop-up in Paris. 169,872 views
Brands that sponsor fashion influencersTop fashion influencers
The fashion creators brands book most
Ranked by the sponsored videos we've counted for each one. A N N A R E I D leads with 170, for brands like LILYSILK, Bombas and Quince.
-
A N N A R E I D
215,000 subscribers
170 sponsored videosTop brandsLILYSILK, Bombas, Quince
-
Ashley Ann
31,800 subscribers
105 sponsored videosTop brandsG4Free
-
Gretchen Geraghty
371,000 subscribers
96 sponsored videosTop brandsQuince, Walmart
-
Dressed for My Day with Kay Harms
182,000 subscribers
84 sponsored videosTop brandsLILYSILK
-
Miss Louie
533,000 subscribers
84 sponsored videosTop brandsQuince, Walmart
-
Tasha St James
24,300 subscribers
73 sponsored videosTop brandsSHEIN, Walmart
-
Chev B.
602,000 subscribers
64 sponsored videos -
What To Wear
270,000 subscribers
61 sponsored videosTop brandsLILYSILK, Gingiberi, Goelia
What you get
Your buyers see your clothes, shoes or jewelry again and again, from fashion creators they already watch.
Our own count of sponsored YouTube videos, as of 2026-11-04.
The same creators, booked again and again
18 of SHEIN's 47 sponsored videos in our data are with Tasha St James, and 14 of ThredUp's 33 are with Mia Maples. The loyal fans who buy the most watch a creator a lot.
A wide bench of fashion creators
Quince has 202 sponsored videos across 59 creators, and LILYSILK has 81 across 38. We build that kind of bench around your brand.
Your best try-ons run as ads
After testing, we get the rights to run the try-ons and styling videos that sold best as Meta and TikTok ads, from the creator's own account.
You see what each creator sells
Every sale is traced to a code or a link, so you know which creators sold your product and how many of their buyers came back to order again.
Working with us, step by step
-
1
We learn your products
We learn about your value propositions and how you want each piece framed, from a silk dress to a pair of sneakers. We also study competitor integrations: which ones performed well, which fell flat, and what we can learn from both.
-
2
We map who buys from you
We confirm where you sell and ship, then match your buyer against creator data, from petite styling to men's style to fashion over 40.
-
3
You pick from a shortlist
We present a set of fashion creators that fit your buyer. After you approve them and we onboard with your team, you get a finalized roster and plan.
-
4
We gift, brief and review
We send each creator your product first and make sure they like it, then put your value propositions into every brief and review every video before it goes live.
-
5
We track every sale
Before anything goes live, each creator gets a coupon code or a tracking link, so you see how many customers come in through each one, and how many keep buying.
-
6
We scale the creators who sold
After the test campaign, we keep the ones that hit your cost per sale, drop the rest, and run the top videos as Meta and TikTok ads.
For most brands, influencer is a side channel
Influencer marketing gets roughly 2.5 to 3% of the marketing budget (eMarketer), despite its ability to bring the best conversions, the best leads, and build perpetual brand value.
We asked 50+ health and wellness brands why they can't scale influencer marketing
“We keep paying more for the same results”
Why it happensIn fashion, every try-on haul and styling video needs its own flat fee, and creators only post when they are paid.
“A few creators bring in almost all our sales”
Why it happensThey have already used up the creators they know, the new ones are overpriced or don't perform, and every campaign feels like starting from zero.
“Influencer is still a side channel next to Meta”
Why it happensThey want it to become a main way to win customers at a lower cost, and it never gets big enough to matter.
What it usually looks like in fashion
- Boxes of the new collection gifted out each season, with no idea which ones sold anything.
- Your piece shown once in a big try-on haul, next to everything else in the haul.
- Moving on to new creators after one drop, before their fans have seen the piece twice.
- The relationship never gets past a transaction, and that's why influencer stays a side channel.
Why work with us
We see who fashion brands rebook
We've counted 4,289 sponsored videos from 344 fashion creators, so we know which creators Quince, LILYSILK and SHEIN paid more than once.
We judge every creator on cost per sale, not views or likes
A small styling channel that sells your knitwear stays, and a big one that doesn't is dropped.
Built for holidays and new collections
We hold on to the creators who sold for you, then ramp up quickly before the holidays and each new collection.
Your team learns it
We set the system up with your team and show them how it runs, so over time you can run your fashion creators in house.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryA division of Influencer Advisory
Fashion Influencer Agency is the fashion division of Influencer Advisory, our influencer marketing agency. Alice and Dennis run both, from Toronto, Canada.
Questions fashion brands ask us
How much do fashion influencers charge?
Every fashion creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
How do brands find fashion influencers?
We start with creators whose followers are your kind of buyer: people who would really want your product and can afford it. Then we check how many times brands have come back to sponsor each one again, across 4,289 sponsored fashion videos in our data, and how old the accounts leaving comments are, to spot real fans instead of bought, fake followers. We also look at how many people ask real questions in the comments, like where a dress is from or how a shoe fits.
Which brands sponsor fashion influencers?
In our data, 1,333 brands have sponsored fashion creators on YouTube. Quince leads with 202 sponsored videos, then LILYSILK with 81, Walmart with 67 and Fabrique with 63. Our brands page ranks the top 50 and shows how many creators each brand paid.
Who are the top fashion influencers for brand deals?
The ones brands book again and again, and some are small channels. A N N A R E I D has 170 sponsored videos and Gretchen Geraghty has 96, while Tasha St James has 73 with 24,300 subscribers. Our influencers page ranks the top 50 and names the brands that paid each one.
Get a free fashion creator audit
We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.
This audit comes from Influencer Advisory, our influencer marketing agency.